Sometimes it takes a few years in a field before you realise how deeply it has shaped the way you think. When I first moved into healthcare communications, I saw it as a career trajectory shift. It meant learning new terminologies, understanding patient education, and helping hospital brands win brand resonance. What I did not expect was how much it would change the way I understand care itself.
The Moment That Changed My Perspective
One of the moments that stayed with me was my visit to Modern Cancer Hospital Guangzhou. Walking through the hospital was not just a work trip. It was the first time I saw, up close, how an entire system revolves around patients who are navigating one of the most uncertain chapters of their lives. It was not just about treatment rooms, equipment, or medical expertise. It was also about the conversations happening in consultation rooms and the waiting areas and the way doctors explained options to people who were trying to process life-changing information.
That visit helped me see cancer care differently. It is not simply about treatment. It is about guiding people through a long and often overwhelming journey. Patients move through stages of diagnosis, decisions, treatment, side effects, and recovery, and along the way they need clarity, reassurance, and someone who can help them understand what comes next.
Seeing Cancer Care Beyond Treatment
What stayed with me was not the technology or the procedures, but the conversations whereby complex information had to be conveyed into something understandable and where patients needed both facts and reassurance at the same time.
It made me realise that medicine, especially in fields like oncology, is as much about guidance as it is about treatment.
Why Healthcare Still Shapes My Daily Work
Even today, although I now work in a digital marketing agency, my day-to-day work remains deeply connected to healthcare. My main clients are hospital brands, which means I regularly research medical trends, diseases, and patient concerns and transform those insights into educational content for hospital websites. Staying immersed in this work keeps me closely aware of how patients seek understanding, how families search for reassurance, and how important clear communication becomes when people are facing uncertainty.
Through this ongoing exposure, I began to notice what resonates most strongly with me. It is not the technical side of medicine or the procedures themselves. What draws me in is the role of helping people navigate critical life chapters and understand what is happening to them.
Note: This caricature reflects what I do most days: working with data trends, healthcare content strategy and planning, usually with a laptop open and coffee within reach. I spend a lot of time thinking about how to turn information into something useful, clear, and meaningful. Still learning, still building, and very much enjoying the process.
The Question That Made Me Reflect
At one point, I found myself wondering what specialty I might have chosen if life had taken me into medicine. The answer that came to mind was oncology, or something related to chronic care. It was not because I was drawn to the disease itself or to clinical interventions. It was because oncology represents a space where doctors accompany patients over time, helping them understand their situation, weigh difficult choices, and move forward step by step.
Realising What Truly Resonates
When I reflected on that thought more carefully, I realised that what appealed to me was not the specialty title, but the sense of being a steady guide when life becomes uncertain. That instinct is less about medicine and more about purpose. It is about helping people make sense of complex information, supporting them through decisions, and making difficult journeys feel more navigable.
Guiding From Outside the Consultation Room
In many ways, I have come to see that this guiding role can exist beyond the consultation room. Healthcare communication, when done responsibly, is not just about marketing or messaging. It shapes how patients first encounter information, how they interpret their options, and how confident they feel in seeking care. Clear content can reduce fear. Thoughtful explanations can empower families. Well-structured patient journeys can make an overwhelming system feel more understandable.
This perspective has changed how I see my own work. I no longer think of it only in terms of campaigns or deliverables. I see it as contributing, in a different but meaningful way, to how people experience care during vulnerable moments in their lives.
While clinicians guide one patient at a time, those working within healthcare systems and communication channels have the opportunity to improve the journey for many more.
What This Means for the Way I See My Work Now
Looking back, my visit to Modern Cancer Hospital Guangzhou was one of the ignition points for this realisation. It helped me understand that what matters most to me is not simply working in healthcare but being part of work that supports people through significant chapters of their lives. Whether that happens in a hospital consultation room or through clearer communication that reaches thousands, the intention remains the same.
I may not wear a white coat, but I have come to recognise that the instinct to guide, clarify, and support is still very much part of what I do. And perhaps that is what truly defines the kind of work that stays with us.
















