Vision, Mission & Values: Yes, They Still Matter | Grab n' Go Leadership | Fast Company
Excerpt:
Vision is where you want to go. Vision is an act of becoming. It is intended to be aspirational.
Mission is what you do to get there. Mission is the work that your organization performs. To deliver on the care and choice aspirations, you continue to do what you do best.
Values are what hold you together. Your values are your belief system. They define organizational purpose as well as individual conduct.
From vision, mission and values, you develop your strategies. These are the goals you set to achieve vision and mission.
Clearly defined vision, mission and values can help you instill accountability. If you have values concerning behavior, then when someone steps out of line, you can call their attention to the inconsistency. That is, we don't tolerate that kind of behavior here.
Conformity to values. This is critical because it becomes the platform upon which you ensure that people strive toward the vision and work at the mission; that is, people pull together.
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